“We follow the employment market and notice the change in it and the behavior of candidates, which create new challenges. This drives employment experts to look for new ways to reach and attract candidates. A unique approach of randu.lt during short time attracted such clients as Circle K, Drogas, DPD, Hilton, Transcom, Sportland, APRANGA, Volvo, Express Market, Švaros Broliai and many others”, tells Paulius Vanagas, co-founder of randu.lt.
MJJ foundation has provided a 40 000 Eur business development investment to randu.lt founders.
randu.lt was created by two Lithuanians, who have returned from Berlin. It is a service which helps companies attract both active and passive candidates to open positions, using digital marketing, technology and data management tools. In 2019 the service was used by 90 companies, which attracted more than 12 500 candidates.
The founders Paulius R. and Paulius V. have known each other for more than 15 years. The friends chose their bachelor studies in Berlin, where they got an economy bachelor’s degree in one of the top-rated German universities, on the way gathering varied experience. After studies, Paulius R. was managing growth and development teams of several well-known HR and FinTech startups in Berlin. At the same time, Paulius V. was working with a private investment fund, taking care of portfolio development, investment attraction, portfolio companies’ sales and acquisitions.
Since the beginning of their studies, both guys knew they wanted to open their own business in Lithuania. While studying they developed e-commerce project for eco-friendly products. Then helped an established HR company in Vilnius to overcome candidates search challenges by using principles of digital marketing. After successful results this search and attraction service was developed further and since October 2018 opened to market with the name randu.lt.
randu.lt is a tool which attracts not only active employment seekers but also passive candidates and processes a segmented initial selection of potential employees. The system uses digital marketing principles, technology solutions and data science. Algorithms target job offers to specific audiences and actively promoted in the platforms where the candidates spend the most time: mobile phones, news portals, social networks and other favorite pages. Interested candidates join the interactive selection process which helps HR specialists identify if the person qualifies the requirements even before looking at a CV.